VistaPrint
After almost 10 years at 72andSunny, my partner Pauline and I joined VistaPrint to help set up their internal agency as creative leads. This was our first piece of work with them. Directed by Gia Coppola.
Vista
Once upon a time there was a printing company called VistaPrint. But it wanted to be more. It wanted to help more. It wanted to be known as Vista, and offer design and digital services too. Become the one-stop-shop for marketing a small business. We created a brand platform that helped them celebrate that. With Melodie McDaniel we set a template in the US, then TCO followed suit abroad.
Sprite
#Blessed. Good vibes only. Stay positive. Always look on the bright side of life. All this toxic positivity we see online needs a refresh. In this Sprite campaign, we invited real influencers to look on the anxious, the scary, the angry, the whatever you’re feeling - sides of life. Because when you numb your negative emotions, you could numb them all.
Coca-Cola
2020 was a pretty crappy year, minus the pretty. But if anything, we had time to reflect. These new Coke cans help people find the words and manifest their hopes and dreams for 2021. We launched with films of real people saying their new year resolutions. During the process, the line I wrote “Open To Better” also got featured in a Katy Perry song. And if I had a niece, she would probably be super proud about that.
Coca-Cola Horeca
Horeca is an acronym for hotels, restaurants and cafes, aka Coca-Cola’s biggest clients. As you can imagine, they are struggling with the pandemic. We wanted to help them out, and so did Coke. We made this campaign celebrating all the small things we might’ve taken for granted in the past, and now will appreciate like never before.
We also created a digital tool for any small business partner to create their own ads, with media support from Coca-Cola.
Smirnoff
Smirnoff vodka infused with real fruit. 100% real, non-virtual, non-plastic fruit. We created a campaign about that. Questioning what is real these days. How the lines between real and virtual have blurred. But Smirnoff didn't want that. They wanted to show the process of infusion. So that's what we did. A liquid odyssey. Going all raw and visceral and trippy. Ironically, there were lots of robots involved in the shoot.
We helped Facebook imagine the future of social VR. One where you can do anything together. Like Sochi medalist Lauryn Williams taking her mom for a bobsled ride. And I’ve never been this cold on a shoot.
pw: bobsled
Yoplait
Bonjour. The task here was to launch a new French style yogurt. We realised the French treat food very differently than Americans. For them, eating is the highlight of the day, not something to be rushed through. It felt like Americans could use some of that French approach to pleasure.
Nature Valley
Nature Valley wanted to announce their partnership with the National Park Foundation. We talked to really inspiring people and realised nature gives us more than we think. It's only fair to give back.
Call of Duty
The year was 2012. I was still an intern at 72andSunny when this brief came in. They wanted to showcase all the new weapons in the game. We got to work with Guy Ritchie and watch Robert Downey Jr. from very very far away. It was great.
Carlsberg
If Carlsberg did haircut commercials, they would probably end up on this portfolio.
Axe
I've had the opportunity to work on the rebranding of Axe. And what a journey it was. Instagroom is a series of tutorials, each based on the top searched grooming questions guys ask on Google. An ever growing style toolbox for dudes.
Axe Shower
Axe (or Lynx if you're special) invented this body wash that releases fragrance every time you get touched. We thought a dance floor was a good place to show that off.
CoffeeBreak
When I started at 72andSunny in Amsterdam, there were 12 employees. Just a couple of years later, we were around 150. It was hard to really know everybody, so we had this idea. Sign up once with your work email, and get set up for a cup of coffee with a random colleague every week. It matches your calendar spots, and bam. Nice to meet you.
Forget keyboards, forget touchscreen, the new shiz is voice. Google asked us to show how talking to your phone can help you sort out stuff.
Education.
School sucks. No, but seriously. The educational system could use a bit of an update. Here's an idea we had while I was at Hyper Island.
